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ABOUT
NICKI BEDFORD

Nicki Bedford is an executive business leader and entrepreneur passionate about building innovative, scalable businesses. With a career defined by bold ideas and impactful execution, she has built and led ventures that drive real change.

She served as Head of Asia Pacific at BuzzFeed, where she made a significant impact, spearheading major projects and driving growth across the region.

As the CEO & Founder of DXB Female Founders, Nicki leads a thriving business network designed to support female entrepreneurs. This community is built on the belief that success comes from surrounding yourself with other ambitious women who also want to see you win. DXB Female Founders is truly shaping the future of women led businesses in Dubai and beyond.

In addition to championing female entrepreneurship, she is also the Founder of Seizen, an AI powered sales enablement platform that helps businesses optimize sales strategies, prospect smarter, and close deals faster. She also hosts She Leads the Way, a podcast that empowers ambitious women in business through real, inspiring stories of growth, leadership, and innovation.

Now, she is preparing to launch her latest venture - Lenzz, an innovative content creator booking app debuting in Dubai this October. Lenzz is set to transform the way businesses and individuals access high quality content creation on demand.

A passionate speaker, Nicki frequently hosts events and delivers keynotes on topics including technology and AI, sales and influence, personal branding, and self-development.

At her core, she is driven by the challenge of identifying market gaps, executing bold ideas, and building structured, scalable businesses that create real impact. Turning an amazing idea into reality is what fuels her the most.

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WORKED WITH

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how nicki can help you

Conference Producer,

Dubai Active Show

“Nicki hosted the 2 days Wellness Talk at Dubai Active 2023, and she was just a star! Super easy to work with, independent, strong stage presence. The audience LOVED her and she was totally engaged with them."

Conference Producer,
Verve Management

'I had the opportunity to witness Nicki's exceptional role as Chairperson at the 2nd Annual Middle East Women Leaders Summit on October 24th and 25th, 2023. In just two days, she masterfully contributed to an inspiring event that brought together diverse voices in support of women's empowerment. Nicki's passion and strategic skills are truly commendable.'

Head of Content,

BuzzFeed

“I've had the pleasure of working with Nicki for 2.5 years and I can confidently say that she is a truly exceptional business leader, who has driven unparalleled revenue growth for BuzzFeed and has helped to completely transform our in-market offering. Her relationship building skills and professional worth ethic have proven invaluable to the success of BF Oz, while her warm, approachable and highly-generous attitude have made her a delight to work alongside every day. I’ve never worked with a more inspiring leader.”

Contact

Dubai Marina
Dubai, UAE 
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Email: nicki@sheleadstheway.com

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